When it comes to AI, blend the known with the new.

It's a no-brainer, yet it bears stating plainly: real adoption for new tools, especially AI, happens within the context of known workflows and familiar functionality. The magic of AI isn't just in its ability to solve problems we don't even know exist yet. It's often more impactful when it addresses the "I wish I could..." list that users have been silently (or not-so-silently) compiling for years. Your Users Have a Wish List – Find It. Across industries, I've heard variations of the same wish: "I wish the CRM could just fill in this information automatically based on our call transcripts, deal forms, or lead lists." Or, in my world of TTRPGs, "I wish all the important characters, places, and items were neatly organized and linked to my notes like little notecards, without me having to do all the work!" These are not futuristic fantasies; these are tangible pain points that AI can now directly address. If you're in a position to se...